Video Cloud-platforms & DAM
We use YouTube. Why should we have a Video Cloud-platform?
YouTube
This is one of the most commonly asked questions in relations to video cloud platforms so I think it’s wise to start by straighten it out.
YouTube is primarily a Social Media for video and can not be your main platform for managing videos in 2023 and beyond. Here are some of the reasons why you should have your own Video Cloud platform and why you should integrate it with your Corporate DAM-platform (Digital Asset Management):
Your own branded experience
Brightcove - PLAY TV
With your own Video Cloud platform you manage ALL your videos in one place (not only videos that go on Social Media)
You present your videos in a fully branded experience, without in-between commercials and without the risk of directing a viewer to a competitive video after having viewed yours.
You can have your own PLAY-channel, like Netflix or Hulu, where you present all your videos in channels, seasons, episodes…just like the pros…
Having videos on your website improves your overall SEO-scoring since the search engines prioritise video content in favour of the text/image based one. Why would you give away all that SEO scoring to YouTube…?
Integrated to your DAM
Papirfly DAM with QuickChannel Video Cloud integration
Your Video Cloud-platform should be integrated with your Corporate DAM so that your videos are available together with the rest of your brand assets e.g. images, brochures, flyers, icons, illustrations etc., With a DAM-integration ALL your assets are available from one location.
Why a separate Video Cloud Platform? Why not only a DAM?
Smartphone connected to a 5G network
Video is a very high demanding media type which requires uninterrupted streaming with adaptive bit rates in order to play well on various devices, connected with various connection speeds to the internet. The Video Cloud-platform therefore converts the uploaded source video to various formats and switches to the right format depending on the network connectivity of the device consuming the video. Clever!
Stream directly to various destinations
Brightcove - E-commerce integration
You can stream videos directly from your Video Cloud Platform to a whole range of destinations including your external website, e-commerce platform, intranet, Brand Portal or you can add the video streams to any form of outbound communication.
Track video engagement
Wistia - Video engagement statistics
Regardless of destination you are able to track video engagement statistics directly in the Video Cloud platform.
Add meta tagging, chapters and captions
QuickChannel chaptering
You can add meta data tagging to make your videos searchable, you can add chaptering which guides the viewer directly to the exact timecode of the video. Since chapters also become searchable a user arrives directly on the right topic within the video without having to view it in it’s entirety. There are several reasons why video captioning is essential; 1) it makes videos available to viewers with disabilities (WCAG compliance), 2) it promotes the content of the video on social media where most videos are viewed without audio, 3) it allows the video to be made available in multiple markets.
LIVE Streaming
Vimeo Enterprise LIVE Streaming
Besides streaming of On-Demand video a Video Cloud Platform also offers Live Streaming of video content. In contrast to web meeting tools like Microsoft Team, Google Meet or Zoom, Video Cloud platforms offer video streaming via the rtmp-protocol which offers a much higher level of video streaming performance. Most Video Cloud Platforms also offer a range of Live Webinar functionality such as event attendee registration, password protection etc.
Video templating
Wistia Video recording
With an ever increasing amount of user generated video content, also in the corporate organisations, the Video Cloud platforms offer Video templates where any user, without knowledge of video editing, can record him/herself and the computer screen and produce videos on brand and share them.